70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

Tik Tok information campaigns for youth on e-cigarettes

Information campaign in the Arab society

• Actress and model Reef Ne’eman is featured in the ICA campaign targeting youth on the hazards of e-cigarettes. The actress is made up to look 40 years older, and her message from the future to the youth is: vaping is absurd and irrational. The campaign was produced by 'Zivlin Tweens Ltd. – Youth Communication' and was aired on Tik Tok. The campaign garnered 3.8 million views on Tik Tok and 376,000 views on YouTube .

A new ICA smoking cessation video for the Arab sector calls on smokers to use the momentum abstinence during the Ramadan period to fully quit smoking. The campaign garnered about 1.5 million views .

Israeli Parliament raising awareness to the hazards of smoking in futsal showcase game As part of promoting the fight against smoking, the ICA in collaboration with the Israeli parliament, initiated a futsal showcase game, participated by parliament members playing against celebrities. The game was covered on News 13, sports websites, etc.

• As part of the ICA’s campaign on ‘Israel Entertainment’ digital youth content platform, ‘Mr. Oat’ , a gamer and YouTube star was recruited to appear in a video on the hazards of vaping, which is common among youth. Mr. Oat talks about why he began to vape and why he stopped vaping. The video garnered over 300,000 views .

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