70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

Workshops, Activities, and Services for Cancer Patients and Survivors

Look Good— Feel Better ® in Honor of the Late Dr. Francine Robinson The ‘Look Good, Feel Better’® project was initiated and led by the late Dr. Francine Robinson (PhD), as a volunteer, and is part of an international project founded in the U.S. ICA Beauty Rooms As part of the project, cancer patients are given beauty treatments, makeovers, and hair styling. All the cosmetologists and stylists volunteer their services in cancer treatment wards, hospital outpatient wards, ICA branches, and the community, as well as part of the ICA’s home hospice care service. Some 60 beauticians and estheticians are part of the project and provide services to more than 4,000 women and men across Israel. The service is currently offered in most medical centers around the country and in the community. The purpose of this project is to provide patients coping with cancer with beauty treatments that will improve their overall feeling, help them cope with the side effects of the treatments, such as dryness of skin, paleness and hair loss, while making their time pleasant by offering a pampering, relaxing treatment. Aside from the personal beauty treatments, about 20 workshops are held each year for children with cancer, mothers of children with cancer and women with cancer – at ICA branches across the country and in oncology units at the various medical centers. The project volunteers also meet up for team building, empowerment and passing on professional instructions. The ICA partners up with Alcalil Ltd ., Yarin Shahaf and L’Oréal Israel – La Roche Posay , which provides beauty and make up trainings by the brand’s makeup artists at ICA branches on a voluntary basis.

Wig Service Another important service is lending free wigs to patients. Complementary wig fitting centers are located at the ICA headquarters in Givatayim and at the ICA branches in Dimona, Haifa, Jerusalem, Carmiel and Migdal Haemek, as part of the ‘Look Good, Feel Better'® project. The project also runs at Rambam, Poriya, Assuta Tel Aviv, Tel Aviv Sourasky, Soroka, Barzilai, Nazareth Towers, Hadassah, and Shaare Tzedek medical centers. Any oncology patient can receive a wig and/or have a wig treated free of charge, with no need of security payment or any other condition. The project coordinator, Linda Yadai , raised hundreds of wigs for the project. The wigs donated to the ICA are treated and fitted by volunteer wig stylists, in collaboration with Rivka Zehavi Wigs . Linda also collects cosmetics and other related product donations, from beauty and other companies, as complimentary gifts for the patients.

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