70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

The ICA Receives the ‘Midot Seal of Effectiveness’ In August 2021, the ICA received the ‘Midot Seal of Effectiveness’ from Midot, a leading expert organization attesting to ICA’s commitment to organizational structure that places great emphasis on planning and measurement, results and constant improvement, in order to serve its beneficiaries and produce a meaningful change in their lives.

The Israel Cancer Association was chosen a 2022 Israeli Superbrand For over 25 years, in more than 70 countries, the international Superbrands organization identifies and selects brands that have left the strongest emotional impression in their country. These consumers choose Israel’s Superbrands in an extensive survey held by the IPSOS institute. Choosing us reflects the Israeli consumers’ recognition and appreciation of the great efforts the ICA has made throughout the year. We have entered the international Superbrands’ “hall of fame” and this is a great honor for ‘Israel Superbands’ as well as for the ICA.

Midot was especially impressed by the ICA’s diverse activities across various disciplines, noting that the management processes led by the organization to effectively promote its social goals, are outstandingly beneficial and noteworthy. Therefore, the ICA received the seal of effectiveness for three consecutive years rather than the standard two-year period.

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