ECOMOTION BOOKLET 2019 - TOWARDS THE TIPPING POINT

SILVER PARTNERS

Mercedes Benz R&D Tel Aviv Ltd is a Daimler AG company. Daimler is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler provides financing, leasing, fleet management, insurance and innovativemobility services. As part of the Daimler AG’s global network of Research and Development facilities, Mercedes-Benz Research and Development Tel Aviv was opened in 2018. The Tel Aviv hub, which is led by CEO Ms. Adi Ofek, plays a crucial role in researching innovative mobility solutions and state of the art software development for Daimler. The R&D center focuses on future transportation, including instruments for digital cars, mobility services, and connected cars.

145

Deloitte advises companies globally to explore and thrive in the Future of Mobility (FoM) and transformative automotive landscapes. Across our FoM, Smart Cities, Automotive, TMT, andGovernment &Public Services practices, we enable clients to understand and assess how the massive disruption underway in how people and goods move impacts their organizations. From automotive OEMs, suppliers and dealers, to startups and other technology companies, to the public sector, Deloitte advises business leaders to navigate today’s disruption and identify newpathways to value creation and value capture. In Israel, Deloitte Catalyst (formerly ITT) supports disruptive startups throughout their business lifecycle andworks at the center of the ecosystem to connect themost promising startupswith corporations, venture capitalists, policy makers and others. For more, visit deloitte.com/futureofmobility.

TOWARDS THE TIPPING POINT