Graiver Aviation & Tourism Ltd

Goals and objectives for 2023 Graiver plans to increase sales to the Israeli market by 10-12% more than in 2022. To achieve this target, the advertising campaign budget will be approximately €500,000, including introduction of the new branding. Marketing channels: • Travel agents - a targeted campaign for travel agents, including seminars and workshops for reservation centers of travel companies • The Graiver team, incentive tours for travel agents

• Sponsored and organic ads on Google. • Sponsored and organic ads on Facebook. • Sponsored and organic ads on Instagram. • Taboola articles. • TikTok

A LinkedIn campaign for HR managers (for holding conferences, incentive trips, company retreats in Center Parcs villages). We would be happy to get reference materials from you. Focused Facebook and WhatsApp groups, benefits for group managers, and Graiver's responses in group discussions. Bloggers, paid advertising on blogs and websites, incentives for bloggers and journalists. Consumer clubs of large organizations, such as Microsoft, Hever (permanent and retired military and security personnel), Hot. The Teachers Organization, Lifestyle, HitechZone (hi-tech consumer club in Israel) for holding seminars and as benefits.