Israel Cancer Association - Annual Report 2023

Israel Cancer Association // Annual Report 2023

World Cancer Day of the Union for International Cancer Control (UICC)

Ahead of the Union for International Cancer Control (UICC) World Cancer Day , marked annually around the world on February 4th, the ICA strives to raise awareness to cancer diseases and ways to prevent it. On this day, messages are relayed regarding cancer prevention, reducing risk factors and adopting a healthy lifestyle. The UICC statistics show that 30%-50% of all cancer incidences can be prevented. Investing resources and implementing strategies in cancer prevention, early detection and treatment, will help save about 3.7 million people around the world from cancer mortality each year. AI Campaign to Raise Awareness to the Importance of Early Detection Screenings The ICA produced a new AI campaign for the first time, produced by Gitam BBDO ad agency on a voluntary basis. The campaign includes three videos launched on World Cancer Day in a creative fashion that focused on messages encouraging the public to take early detection screenings by looking at the future. The purpose was to a call to action and increasing awareness to types of cancer diseases where early detection is critical. The slogan leading the campaign was: "Instead of imagining the future, experience it, early detection can save lives." The campaign was launched on digital platforms, Facebook, YouTube and Instagram.

ICA Activity for Schools during World Cancer Day

In marking World Cancer Day, the ICA held activities in middle schools and high schools nationwide, in collaboration with Eshkolot Pais. During the 17 days of activity, 2,800 youth took part and learned about the importance of maintain a healthy lifestyle and reducing the risk of cancer by avoiding risk factors. The activity was coordinated by Ira Tolchin , the ICA's Health Promotion Specialist. "Reducing" Campaign The ICA produced a new campaign for the radio and digital media this year titled: "Reducing." The infomercial was produced by Gitam BBDO on a

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