Israel Cancer Association - Annual Report 2023

"Don't Vape, Create" – AI Poster Competition on E-Cigarettes

New Tik Tok campaign warning youth of E-cigarettes Due to the increase the use of e-cigarettes among youth and teens' the ICA published a new campaign on Tik Tok, presented by Danny Boller (Ask Danny) on a voluntary basis. The campaign dealt with the hazards of e-cigarettes (vaping) in a humoristic way and was produced by voluntarily by 'Zivlin Ltd. ' The campaign garnered 1.6 million views, more than 9,000 shares and 32,000 likes. Public signage against smoking The public information department produced ads that made into signage distributed in malls, streets and parks, as well as GIF clips for media outlets. The signs were widely distributed in public places. Information campaign in the Arab society A new ICA smoking cessation video for the Arab sector calls on smokers to use the momentum abstinence during the Ramadan period to fully quit smoking. The campaign garnered about 1.5 million views. Previous campaigns in Hebrew and Arabic also aired on digital media. World Cancer Day Knesset Conference As part of our activity in the coalition of organizations fighting against smoking, founded by the ICA and Dr. Milka Donchin , Chair of the Israel National Network of Healthy Cities, and with assistance from MK Osher Shkalim , a conference day was planned and produced in the Knesset's committees on smoking prevention. The conference was attended by Knesset members, professionals and members of coalition of organizations for smoking prevention, and led by ICA's Health Promotion Specialist, Ira Tolchin . The conference dealt with ways to achieve a smoking-free Israel and in the shared responsibility for achieving a smoking free Israel.

The ICA held a competition for poster design on e-cigarettes. The public was asked to design an original poster using AI technology. The first prize winner was Michal Herman Eisenstein .

Tik Tok information campaigns for youth on E-cigarettes

The ICA produced a new campaign against e-cigarettes featuring actresses Ruslana Rudina and Ravid Ronen . The creative video produced by Zivlin Ltd ., illustrates the hazards hidden in using e-cigarettes. The campaign was published on Tik Tok and garnered more than 2.1 million views, and about 17,000 likes.

17