Israel Cancer Association - Annual Report 2023

New Pubilc Radio Announcement: 'Blocking' A new public radio announcement aired on Sunsmart® behavior, produced by Gitam BBDO on a voluntary basis. The campaign was launched in radio stations nation-wide, bearing the message: "Sorry, Sun... this summer, we're all going to block you." The campaign calls on the public to implement all of ICA's recommendations for Sunsmart® behavior, including the use of sun block. In addition to the radio, the campaign also launched on digital platforms and on the Russian website, Vesty, calling on the public to get checked during awareness week or during the year. A new Tik Tok campaign warns against a trend of tanning during hours when the radiation index is extremely high. Due to the growing in popularity of this hazardous trend, the ICA published a campaign produced by 'Zivlin Tweens Ltd. – Youth Communication' featuring actress Shiran Sendel on a voluntary basis. In this creative video, the actress illustrates the hazards of tanning during hours with high UVI index by asking: "Is Your Brain Fried?" New Youth Campaign: 'Is Your Brain Fried?' Prostate cancer is the most prevalent cancer disease in men in Israel. As of 2019, 2,493 men were diagnosed with invasive prostate cancer. Most of the morbidity was in Jewish and other men ages 70-74, and in Arab men ages 75 and up. In 2019, 493 men died of the disease. Most of the mortality in Israel was reported in ages 75 and up. Prostate cancer is most prevalent among men over the age of 50, and in 2019, less than 1% of the cases were diagnosed in men under the age of 50. A tumor in the prostate may remain unchanged for a

Among other things, the campaign emphasizes that the UVI index is meant to warn the public from exposure to the sun during these hours, since the sun can cause burns, spots, wrinkles and skin cancer. The video garnered about 2.4 million views, about 20,000 likes and more than 700 comments. Sunsmart® Campaign in Schools The ICA continues to raise awareness each year to the importance of 'Sunsmart'® behavior from kindergarten age, distributing complimentary 'Sunsmart'® kits to kindergartens (ages 5 and up) with coloring books, 'Sunsmart'® stickers, posters and a certificate of participation for the kindergarten. As summer began, over 4,000 kits were sent out to kindergartens across the country by special delivery. The kits were produced especially by the ICA thanks to public contributions only. This year, kit distribution was held in collaboration with local authorities and regional councils who received the kits and distributed them to the kindergartens. long period of time. About a third of the men over 50, and most all of the men over 80 have cancerous cells in their prostate. Prostate cancer usually developed very slowly, therefore, many times, among senior citizens, it does not cause symptoms or require any treatment. However, there are cases where the disease advances rapidly and may spread to other organs in the body (metastases), mostly in the bones, which requires treatment accordingly. As part of the ICA's activity to raise awareness to the topic, a paid article was launched on Ynet, which garnered 24,000 entries.

Prostate Cancer Awareness Day

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