Israel Cancer Association - Annual Report 2023

2023 ‘Door Knock’ ® Fundraiser Campaign The ICA’s 63rd ‘Door Knock’ ® Fundraising Campaign

The 63rd 'Door Knock'® fundraising campaign was scheduled to take place on October 16th, 2023. The long-standing campaign tradition is known in every household in Israel, and is an integral past of ICA's essence, connecting thousands of students, youth movement members and volunteers to the ICA and its values. This annual fundraiser is the serves as the core budget for ICA's fight against cancer and the various activities for patients, survivors and their families. However, this year, with the onset of the Israel Hamas War on October 7th, it became evident that the campaign would not be carried out in its traditional format of over 60 years. Despite the extensive preparation ahead of the campaign, the ICA management was forced to cancer most of the events related to the campaign, including the door to door fundraising activity by school kids. Despite the situation, some of ICA's branches held fundraisers the 'Door Knock® seniors' fundraiser

in organizations and businesses. The Arab society began the fundraiser ahead of the war, and also held a smaller campaign. Like every year, recruiting 'Door Knock'® coordinators began in June 2023, and in August, a special training was held for about 100 coordinators. The training exposed coordinators to ICA's various activities for cancer patients in rehabilitation and support, as well as information for the general public. The coordinators learned the regional campaign directive and received the necessary gear for the campaign. The coordinators managed to recruit 95% of the institutions which usually participate in the campaign. The various branches had already held some of the campaign's opening ceremonies in the various local municipalities, and preparations were underway to put up stalls and hold resource recruitment events. Unfortunately, everything came to a halt with the onset of the war on October 7th.

Training workshop for the 63rd 'Door Knock'® Campaign

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