Israel Cancer Association - Annual Report 2023

The Israel Cancer Association was chosen a 2022 Israeli Superbrand For over 25 years, in more than 70 countries, the international Superbrands organization identifies and selects brands that have left the strongest emotional impression in their country. These consumers choose Israel's Superbrands in an extensive survey held by the IPSOS institute. Choosing us reflects the Israeli consumers' recognition and appreciation of the great efforts the ICA has made throughout the year. We have entered the international Superbrands' "hall of fame" and this is a great honor for 'Israel Superbands' as well as for the ICA.

'Round Up' – Small Change, Big Change

In 2023, the ICA joined the Round Up initiative as a beneficiary non-profit organization. Every time a credit card holder charges their credit card, the amount is rounded up to the nearest Shekel, and the remaining change is donated to the Israel Cancer Association.

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