Israel Cancer Association - Annual Report 2024

Israel Cancer Association // Annual Report 2024

Ronen Weinstein himself is also battling cancer and is currently fighting multiple myeloma. During the workshop marking World Cancer Day, the women baked sourdough breads with different flavors in clay pots. Ronen Weinstein: "I believe that bread has healing power, and the very act of creating and

making it brings a smile to our faces. Creating bread from just flour and water, herbs and salt, teaches us about the process of growth and rebirth. I myself have been battling cancer for about four years; it is part of my life and my creative process."

Colorectal Cancer Awareness Month

screenings. The campaign was produced by Gitam BBDO advertising agency on a voluntary basis. In addition, a campaign was published to accompany the annual national program for occult blood testing and remind the public to get tested. The goal of the campaign is to motivate women and men aged 50 and above to contact their HMOs and take a simple test for early detection of colorectal cancer. The campaign ran on social media, in the press, and on radio. In order to draw attention, the radio broadcast opened with the sound of a toilet flushing.

Colorectal cancer is one of the most prevalent cancer diseases in Israel. In 2005, a national screening program for early detection of colorectal cancer was launched by the ICA and the Ministry of Health. The program is based on an annual fecal occult blood test over the age of 50 and through to 74 in individuals with average risk. And colonoscopy for those at a higher risk. Colorectal cancer occurs at similar rates among women and men. It is the second most common cancer among women in Israel, after breast cancer, and the third most common in men after prostate cancer and lung cancer. According to World Health Organization data, colorectal cancer is the second leading cause of cancer-related deaths worldwide. It is estimated that in 2020, more than 1.9 million new cases of colorectal cancer were diagnosed worldwide, and more than 930,000 deaths occurred due to this cancer. According to the Israel Cancer Association's assessment, in 2023 approximately 3,000 women and men were diagnosed with colorectal cancer in Israel, and about 1,300 Israelis died from the disease. Campaign to Raise Awareness of the Importance of Occult Blood Test Screening Ahead of Colorectal Cancer Awareness Month marked in March, the ICA launched the "Talking Toilet" campaign to encourage compliance with occult blood test

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