Israel Cancer Association - Annual Report 2024

Israel Cancer Association // Annual Report 2024

Youth Campaign – Srutonim and Electronic Cigarettes (Vape) A new campaign in collaboration with Srutonim is Viral content and production company. The campaign included two videos targeting a young audience with the aim of raising awareness of the dangers of smoking electronic cigarettes. One video addressed the risk of potential brain damage from nicotine exposure before age 25, and a second video addressed additional harms such as coughing, addiction, and wrinkles. The campaign garnered over 9 million views on TikTok and YouTube.

According to the organization, smoking is responsible for about 7 million deaths per year, of which about 1 million die of passive smoking. About 8,000 people die each year in Israel from the hazards of smoking, of which 800 have never smoked but were exposed to this hazard. Smokers are not the only victims of smoking-related cancer morbidity. Exposing non smokers to passive smoking at home or in public places increases the risk of lung cancer. Moshe Bar Haim , ICA Director General: "We are very concerned about the smoking phenomenon in Israel which shortens life expectancy, causes many diseases and death. With all that humanity knows about this addictive habit, we would have expected that in 2024 the rate of smokers in Israel would drop to a single digit as in advanced and modern countries that have already awakened, but unfortunately the data from the new survey presents a grim picture and almost every hour another Israeli dies from smoking-related damage." Campaign for Teenagers – The Yellow Teeth Fairy We produced a new anti-smoking campaign targeting teenagers, illustrating the dangers and damages of smoking (addiction, health damage, cancer, bad smell, yellow teeth). The campaign features Lara Grinsess and Dylan Dror , who volunteered to participate in the campaign, and was produced voluntarily by Tsivilin Twins advertising agency. It consists of one long video and three shorts. The campaign garnered over 2.7 million exposures on TikTok and Instagram.

Campaign to Encourage Smoking Cessation In marking World No Tobacco Day, we collaborated with Eliran Turjeman , Director of the National Center for Smoking Cessation, releasing a video featuring five tips for quitting smoking. The Cigarette Man and the Damages of Smoking Digital creator Deri Tsuron volunteered to create a short video aimed at raising awareness of the harmful effects of smoking.

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