Israel Cancer Association - Annual Report 2024

Digital Platforms

The ICA places much emphasis on offering extensive support and promoting ICA's messages through the various advanced digital outlets. The department continues to lead the ICA's presence on the web and in social media platforms, expanding the exposure of ICA's activity among the public. The Digital Media Department Director is Ziv Douchan . The Israel Cancer Association – Digital Assets The department runs the ICA's digital assets with emphasis on stylized content and language, and strict information security. ICA website: www.cancer.org.il The ICA website is updated daily and provides cancer patients, survivors and their families with extensive and reliable information about all aspects of the various cancer disease, treatment modalities and rehabilitation methods, as well as how to maintain a healthy lifestyle during the disease and recovery. The website provides the general population with information on how to reduce the risk of developing cancer, how to lead a healthy lifestyle, as well as information on early detection methods.

The website contains 22 professional online forums for the general public on various cancer-related topics, such as cancer diseases, prevention, cancer patients' rights and services, etc. The forums are staffed by top oncology experts in Israel, who volunteer their time with great commitment. Hebrew-Gregorian Calendar A revised Hebrew-Gregorian digital calendar was launched by the end of 2024, designed for the public and containing all cancer awareness days. "Calendar" is one of the popular search words on the Internet, and our calendar is designed to serve as another platform for exposing the ICA's content to the public and for fundraising: http://calendar.cancer.org.il

Additional Assets • An ICA donation page with emphasis on the donor's user experience, featuring many convenient payment options such as credit cards, PayPal as well as an option to join the 'Small Change, Great Impact' initiative. • A commerce site for selling Purim food baskets, event registration and more. The total visits to the ICA web pages reach about 2 million each year.

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