Blueprint for Social Change: Shaping an Impact-Based Strategy - Case Study 2002 – 2020

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Exposure and access The strategic and tactical decision tohave familymemberswork intenselyat spearheading the change put them in a very exposed position. Over time, we came to realize that those at the front are struck by the arrows of criticism much more than those working behind the scenes of social action organizations. Because accessibility is an important, valuable principle for the Foundation leadership, they were in touch with the public by virtual means, especially social media, throughout the process. Unfortunately, the discourse in social media was not always constructive or efficient; at times it was rabid, stormy and personally offensive. Tension between the Foundation and organizations engaged in the practical work The Foundation’s activism astonished social action organizations, especially those that were afraid of competition and regarded the Foundation as an interloper. We learned how to listen more and work more transparently and collaboratively with these organizations. Thanks to this effort, we feel we have changed the rules of the game and the dynamics between philanthropies and nonprofits somewhat, thereby increasing the effectiveness of the change we sought. In a substantive way, the Foundation worked on promoting leadership and strengthening self-advocacy among people with disabilities, while including workers and activists with disabilities in the teams of its programs. Nevertheless, some saw this as interference and expressed vehement, public opposition. It is important to state that the Foundation understands this complexity, was sensitive throughout to the social criticism voiced and strived for full cooperation with organizations, groups and individuals who expressed interest.

Main Achievements

The Foundation invested a great deal of effort over two decades, doing everything it could to further the inclusion of people with disabilities in society. We are proud of our accomplishments, which are a direct outcome of hard work, determination and tremendous faith in our goal. Justice and not charity The notion of charity and compassion is a prevalent perception in the context of people with disabilities. The Foundation has managed to change this attitude among Jewish