Sea of Spa Catalog

15%

The Dead Sea

Using products supplied by hotel Using products brought from home USE OF HOTEL AMENITIES

89% 11%

THE LIVINGDEAD SEA

WHAT MAKES THE SEA OF SPA AMENITIES SO SPECIAL?

STUDY RESULTS

Amenities

Cosmetics

ASSOCIATIONS WITH THE DEAD SEA

100%

87 %

73% 12% 15%

80%

Cosmetic brand Hotel brand Indifferent BRAND PREFERNCE

73 %

60%

60 %

56 %

56 %

49 %

40%

39 %

35 %

20%

34 %

30 %

3

14 %

5 %

4 %

0%

Dangerous

Death

Strange

Beauty

Life

Fun

Positive

Exotic

Special

Medicinal

Cosmetic

Prestigious

Healthy