70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

World Cancer Day of the Union for International Cancer Control (UICC)

“Sports Prescription” Campaign on social media The campaign ad was produced in order to encourage physical activity and avoid smoking and obesity to reduce the risk of cancer. This year, we created a short GIF based on the ad for use on social media.

Ahead of the Union for International Cancer Control (UICC) World Cancer Day , marked annually around the world on February 4th, the ICA strives to raise awareness to cancer diseases and ways to prevent it. On this day, messages are relayed regarding cancer prevention, reducing risk factors and adopting a healthy lifestyle. The UICC statistics show that 30%-50% of all cancer incidences can be prevented. Investing resources and implementing strategies in cancer prevention, early detection and treatment, will help save about 3.7 million people around the world from cancer mortality each year. Prof. Abraham Kuten , ICA Chairman: “Statistics from recent years show that Israel is ranked low among OECD countries in cancer mortality. This seems to stem from the fact that patients in Israel are diagnosed with prevalent cancer diseases at an early stage, thanks to national screening programs initiated by the ICA, as well as high-end, optimal treatment, allowing for high survival and recovery rates.” “Reducing” Campaign The ICA produced a new campaign for the radio and digital media this year titled: “Reducing.” The infomercial was produced by Gitam BBDO on a voluntary basis. The campaign is a reminder that changes in lifestyle, such as regular walking, using stairs instead of the elevator and switching from fried food to vegetables – can reduce the risk of cancer by about 50%. The infomercial was translated into Arabic and broadcasted on Arab radio stations, as well as a short video on social media. The campaign garnered about 1 million views .

Ynet article – ICA’s most influential campaigns Ynet’s health section published an extensive article on World Cancer Day, reviewing the ICA’s campaigns in the past four decades. The article presented 14 videos of the most memorable, influential campaigns etched in the public’s mind and touching generations of Israelis.

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