70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

• Sunsmart® initials - a Tik Tok information campaign produced courtesy of ‘ Zivlin Tweens ’ comprised of eight information videos with social media teen influencers who volunteered for the project. The participants reveal that the Sunsmart® slogan is made up of initials, each representing a rule for smart conduct in the sun. The videos garnered 380,000 views . • The effects of sun exposure on the skin – social media influencers were recruited for the ICA Sunsmart® campaign on ‘Israel Entertainment’ digital youth content platform, emphasizing the harmful effects of the sun. The video garnered over 530,000 views on Tik Tok and 700,000 exposures on Instagram .

Sunsmart® Campaign in Schools The ICA continues to raise awareness each year to the importance of ‘Sunsmart’® behavior from kindergarten age, distributing complimentary ‘Sunsmart’® kits to kindergartens (ages 5 and up) with coloring books, ‘Sunsmart’® stickers, posters and a certificate of participation for the kindergarten. As summer began, over 9,000 kits were sent out to kindergartens across the country by special delivery. The kits were produced especially by the ICA thanks to public contributions only. This year, kit distribution was held in collaboration with local authorities and regional councils who received the kits and distributed them to the kindergartens.

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