70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

Additional Assets • An ICA donation page with emphasis on the donor's user experience, featuring many convenient payment options such as credit cards, digital wallets, PayPal and more. This year, we also added the option to join the 'Small Change, Great Impact' initiative. • A commerce site for selling Purim food baskets, event registration and more. The total visits to the ICA web pages reached about 2.5 million visits each year. Digital Assets – Social Networks ICA Facebook page: “Israel Cancer Association – for a Healthy Life” The ICA Facebook page boasts extensive activity, with about 72,000 followers. The page serves as a platform to convey ICA's messages on cancer prevention and healthy lifestyle, promote ICA events, provide information and answer visitors’ questions. The annual number of visits to the page is over 32 million.

ICA YouTube page Dozens of new videos were added, with about 4.5 million views.

ICA Tik-Tok page The ICA continued its activity on Tik-Tok in order to convey messages focusing on youth as well as for the general public. Our videos focusing on promoting a healthy lifestyle, Sunsmart® behavior and anti-smoking messages garnered over 37 million views in total. ICA Instagram page: Israel_Cancer_Association The ICA Instagram page incorporates content along with videos and photos aimed at exposing young app users to the ICA’s extensive activity and its messages focusing on health lifestyle, Sunsmart® behavior, smoking prevention and more.

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