ECOMOTION BOOKLET 2022

Eviatar Tron Executive Director, EcoMotion Israel Innovation Institute

Dear friends and community members, Back in 2013, I was going to the first EcoMotion unconference in Sdot Yam, along with some 250 mobility geeks. I managed to persuade Boaz, EcoMotion’s founder, to letmebringmy toddlerwithme. The EcoMotion main event is where my boy, then a little over a year, stopped needing his pacifier. As we celebrate EcoMotion’s 10 th anniversary, my son is going on 12. Just likeababybecoming anadolescent, the community has grown, learned to walk and talk by itself, feel its own strength, andfind its place in theworld. Frommy various perspectives as foundingmember (working for General Motors - the first OEM to open a site in Israel) as a startup founder and at my current role, I am in awe with the vigor, the power and the global presence of our community. As a parent my thoughts naturally turn to the future. What world we are building for my son, his younger siblings, and their generation? Are we directing our efforts right to ensure their world will be able to support their needs anddreams?Arewe tackling the imminent challenges ahead?

7 Opening Notes EcoMotion Booklet 2022

Mobility is at the core of human activity, it is an enabler for employment, for commerce, for culture and for wellbeing. When mobility is designedandexecutedwell, it enables societyand itsmembers to thrive, andwhen itmalfunctions the effect is felt individually and socially – as can be seen in any traffic jam. The need to find newsolutions to the age-oldproblemof getting fromA toB, under theever changing constrains, the demand for sustainability, accessibility and societal advancement is what drives the innovation of our community. I look forward to seeing the impactwewill haveby implementing these brilliant ideas and effecting the way we all move.

Yuval Tron, participating in EcoMotion for the second time

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