Israel Cancer Association - Annual Report 2023

Hebrew-Gregorian Calendar A Hebrew-Gregorian digital calendar designed for the general public which contains all cancer awareness days. "Calendar" is one of the popular search words on the Internet, and our calendar is designed to serve as another platform for exposing the ICA's content

• A commerce site for selling Purim food baskets, event registration and more. The total visits to the ICA web pages reaches about 2.5 million visits each year. Digital Assets – Social Networks ICA Facebook page: “Israel Cancer Association – for a Healthy Life” The ICA Facebook page boasts extensive activity, with about 73,000 followers. The page serves as a platform to convey ICA's messages on cancer prevention and healthy lifestyle, promote ICA events, provide information and answer visitors’ questions. The ICA also has Facebook pages for its various branches, which are run by the branch itself in collaboration with the department. Those branches include Netanya, Holon, Nof Hagalil and more. This year, the focus was on using videos (produced in collaboration with the public information department) and sharing personal stories, which garnered many views and feedback.

to the public and fundraising: http://calendar.cancer.org.il

Additional Assets • An ICA donation page with emphasis on the donor's user experience, featuring many convenient payment options such as credit cards, digital wallets, PayPal and more. This year, we also added the option to join the 'Small Change, Great Impact' initiative. The donation page has been upgraded this year with new developments to make it easier for the donor and the ICA to forward and receive donations.

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