Israel Cancer Association - Annual Report 2023

Israel Cancer Association // Annual Report 2023

Services to the various ICA departments

ICA YouTube channel Dozens of new videos were added to the channel, with a total of over 3 million views this year. ICA Tik-Tok page The ICA continued its activity on Tik-Tok in order to convey messages focusing on youth as well as for the general public. Our videos focusing on promoting a healthy lifestyle, Sunsmart® behavior and anti-smoking messages garnered over 5 million views. The total views of videos uploaded by the ICA and by Tik Tok users reached over 42 million views. ICA Instagram page: Israel_Cancer_Association The ICA Instagram page incorporates content along with videos and photos aimed at exposing young app users to the ICA’s extensive activity and its messages focusing on health lifestyle, Sunsmart® behavior, smoking prevention and more. ICA Twitter page: @cancer_org_il We launched a new Twitter page conveying ICA's messages. Fundraising The ICA is engaged in fundraising on a regular basis as part of an organized annual plan that includes newsletters targeted at relevant audiences, data analysis, upgrades of donation pages, mapping and recruiting audiences and more.

The digital department helps in publishing organic and paid campaigns on social media based on the needs of the various departments, sending targeted newsletters to various audiences, helping conduct online seminar days, recruiting employees and volunteers, publishing activities at ICA branches, specifying a new questionnaire on colorectal cancer, mind body activity on zoom and more. Use of IA This year, we began to use AI for ongoing projects, creating photos, texts and even work plans.

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