Israel Cancer Association - Annual Report 2023

Israel Cancer Association // Annual Report 2023

General, Moshe Bar Haim , and details ICA's activity for patients and survivors. Collaboration with EL AL Airlines 'A Small Key to the Heart' – A Big Gate to the Soul' key chain for sale at the FLY&BUY Duty Free to support the ICA's endeavors. Breast Cancer Awareness Month Collaborations Collaboration with EL AL Included screening of ICA infomercial videos, and the products sold on the flights conveyed ICA messages with direct link to the ICA website. Collaboration with Estee Lauder Israel The long-standing collaboration with ICA continued this year and included illuminating the Tel Aviv Museum in pink as part of the global initiative of illuminating famous building during awareness month. The campaign aims to raise awareness to the disease, and ultimately eradicate it through research promotion, education and health services. As part of the campaign, Estee Lauder Israel launched a limited edition of iconic beauty products, with 30% of the total collected funds donated to the ICA. This year, the Estee lauder groups supported a breast cancer research by Dr. Dana Ishay Ronen from Sheba Medical Center at Tel Hashomer. Oren Revach , CEO of Estee Lauder Group Israel , said that "the purpose of illuminated in pink is to remind all women in Israel that early detection saves lives." According to ICA Director General Moshe Bar Haim , "The ICA continues to lead the fight against cancer on all fronts, from research, prevention and early detection promotion, to improving patient and survivors' treatment rehabilitation modalities. Estee Lauder's willingness to enlist and help the ICA in fighting breast cancer is commendable, and reinforces our activity on a national and international level."

Due to the war, the initiative to illuminate public buildings in pink with Estee Lauder was cancelled. Selling Pink Ribbons Each year, a third of all new cancer incidences in women in Israel are of breast cancer. Early detection was found to be the most effective means of fighting cancer. As part of the effort to promote awareness to the importance of early detection, the ICA offered companies and organizations to purchase pink ribbons. All proceeds were a donation to the fight against breast cancer.

Round-Up In 2023, the ICA continued its collaboration with 'Round-Up', a project that enables donors to round up their credit card payments, digital wallet or salary so that the difference is automatically donated to their cause of choice. This year, the ICA also joined a special fundraising campaign organized by 'round up' and designed to support organizations aiding the South due to the war. Book of Life During the year, donations were made towards the ICA Book of Life. The original parchment is etched in the ICA book of life for eternity, awarding the family with unique documentation as an inseparable part of the fight against cancer in Israel.

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