Israel Cancer Association - Annual Report 2024

New Campaign: Better Ask Someone Who Does In honor of Skin Cancer Awareness Week, the ICA launched a new campaign encouraging early diagnosis and calling on people to check suspicious moles that have appeared on their skin. The campaign slogan is: "If you don't understand what it means, better ask someone who does," and features a character examining an image of a mole as if it were a painting in a museum. The campaign message is that even if you look at a mole often, you won't know if it's dangerous unless you seek medical examination. The advertisement was produced by Gitam BBDO .

from sun damage and Sunsmart® behavior, special content was produced in a format accessible to Generation Z with a focus on the radiation index. The campaign featured influencers Alina Rabinovich, Tal Shemesh , and Michelle Dadov . The campaign was featured on Israel Entertainment's Instagram page and included the ICA's logo and messages. The three videos ("stories") reached 1,021,248 views.

Information Video for Parents: Radiation Index Ahead of the summer vacation, the ICA released an informational video for parents about the dangers of sun exposure when the ultraviolet (UV) radiation index is particularly high. The video features Dr. Marina Landau , a dermatology specialist and ICA advisor on skin cancer. In the video, she explains the incorrect way children and teenagers

Awareness Campaign for Teens: Collaboration with 'Israel Entertainment' During the month of June, with the aim of reaching a younger audience and encouraging protection

use the radiation index and asks parents to explain to their children when it is safe or dangerous to be exposed to the sun.

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