Israel Cancer Association - Annual Report 2024

Collaboration with EL AL Airlines

Round-Up In 2024, the ICA continued to participate in the 'Round Up' project, which allows donors to round up their credit card payments, digital wallet payments, or salary to the nearest shekel, and donate the difference to a charity of their choice. This year, we expanded the circle of donors who take part in this project and round up their small change in favor of the ICA.

'A Small Key to the Heart – A Big Gate to the Soul' key chain for sale at the FLY&BUY Duty Free to support the ICA's endeavors.

Collaboration with Estee Lauder Israel The long-standing collaboration with ICA continued this year and included illuminating the Tel Aviv Museum in pink as part of the global initiative of illuminating famous building during awareness month. The campaign aims to raise awareness to the disease, and ultimately eradicate it through research promotion, education and health services. As part of the campaign, Estee Lauder Israel launched a limited edition of iconic skincare products, and 30% of the proceeds from their sales will be donated to the ICA. According to ICA Director General Moshe Bar Haim , "the ICA continues to lead the fight against cancer on all fronts, from research, prevention and early detection promotion, to improving patient and survivors' treatment and rehabilitation modalities. Estee Lauder's willingness to enlist and help the ICA in fighting breast cancer is commendable and reinforces our activity on a national and international level." Due to the war, the initiative to illuminate public buildings in pink as was done in previous years, was not carried out. Selling Pink Ribbons Each year, about a third of all new cancer incidences in women in Israel are of breast cancer. Early detection was found to be the most effective means of

Book of Life During the year, donations were made towards the ICA Book of Life. The original parchment is etched in the ICA book of life for eternity, awarding the family with unique documentation as an inseparable part of the fight against cancer in Israel. Hannukah Gift Packages – We Are All One Light In honor of Hanukkah, the ICA offered a variety of festive holiday packages for purchase, including menorahs and candles. All proceeds from this sale are a donation for cancer patients. The packages were sold to various companies, which chose whether to

fighting cancer. As part of the effort to promote awareness to the importance of early detection, the ICA offered companies and organizations to purchase pink ribbons. All proceeds were a donation to the fight against breast cancer.

47