Israel Cancer Association - Annual Report 2024

Superbrands Israel Once again this year, the Israel Cancer Association was crowned as a super-brand by Superbrands Israel, thus entering the international "Hall of Fame" of Superbrands. Choosing ICA represents the appreciation and recognition from Israeli consumers for the hard work and dedicated efforts made throughout the year. Friends Singing Adam – Tribute Concert to Benefit ICA In July 2024, a special star-studded concert was held in memory of the late singer Adam , an Israeli popstar who passed away at the age of 64 after battling cancer. Adam was involved in the initial production of the tribute and requested that the proceeds from the concert be donated to the ICA, and to the Hostages and Missing Families Forum, whom he supported until his final moments, including a letter he wrote and asked to be read after his death in support of their struggle. The moving event included new arrangements of Adam's greatest hits, interspersed throughout with nostalgic video clips and more. At the event, ICA CEO Moshe Bar Haim presented a certificate of appreciation to Miri Perlman , Adam's personal manager, and gave a speech on stage.

Archa Chainstore – Men's Health Awareness Month The electric and lighting chain store Archa created a special awareness campaign to increase awareness of the importance of prostate cancer early detection. The network illuminated its 19 branches with special blue light and placed signs throughout the stores calling on customers to get tested. Additionally, special LED lights were sold throughout its branches, with profits from their sales donated to the ICA.

Right to Left: ICA CEO Moshe Bar Haim presenting a certificate of appreciation to Michael Rabinowitz, Archa CEO.

Gift Packages for High Holidays This year, for the first time, the ICA offered gift packages for the High Holidays. These elegant gift packages were sold to companies, organizations, and individuals, and included a selection of packages at various prices. The packages were packed by volunteers.

ICA CEO Moshe Bar Haim, with the certificate of appreciation awarded to Adam OBM.

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