Haruv Institute - Annual Report 2016

7+( ´0(+$/(9µ ,1,7,$7,9( &+,/' $%86( 35(9(17,21 ,1 &2//$%25$7,21 :,7+ 7+( 1$7,21$/ &281&,/ )25 7+( &+,/' 7+( 0<(56 -'& %522.'$/( ,167,787( $1' 7+( %&* &2168/7,1* ),50 $ &2168/7,1* &200,77(( )25 7+( ,1,7,$7,9( ,1&/8'(6 5(35(6(17$7,9(6 2) 7+( *29(510(17 0,1,675,(6 :(/)$5( ('8&$7,21 +20( 6(&85,7< +($/7+ $1' (;3(576 )520 $&$'(0,$ The Haruv Institute was chosen to direct the initiative and received generous contributions from the Israel EBS Company and from the Schusterman Foundation - Israel 7KH ,QLWLDWLYH WR 3UHYHQW &KLOG $EXVH ZDV HVWDEOLVKHG LQ ,WV DLP LV WR GHFUHDVH the incidence of child abuse and encourage the prevention of the phenomenon of child abuse in Israel. The initiative includes practical steps to cope with this issue. Work Plan: Impacting on public opinion to increase awareness of the phenomenon, in collaboration with the National Council for the Child The Goals: Bringing the issue of child abuse and neglect to top public priority and as WKH PDMRU LVVXH XQGHU GLVFXVVLRQ DQG SXEOLF RSLQLRQ LQ ,VUDHO In 2016 the Mehalev Initiative launched its public awareness campaign, “It won’t end till ZH WDON DERXW LWŹ 7KH LQLWLDWLYH LQFOXGHV D ƉOP DUWLFOHV DQG WRSLFV WKDW ZHUH SURPRWHG in the social media networks. In Israel, more than one million people were exposed to this campaign. In early 2017 a second wave of its pubic campaign will be launched, ZKLFK ZLOO LQFOXGH DQ DGGLWLRQDO ƉOP DQG SURPRWH QHZ FRQWHQWV RQ WKH VRFLDO QHWZRUN combined with both sponsored and organic activities (which are not sponsored). &+,/' $%86( 12: <28 &$1 7(// 620(21( :,7+287 86,1* :25'6 )25 $'',7,21$/ ,1)250$7,21 1 out of 5 children suffer from child abuse It Won't end till we talk about it!

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