Haruv Institute - Annual Report 2017

PROJECTS

The “1 out of 5” Greenhouse Plan

Media-Based Public Awareness Campaign I n Partnership with: The National Council for the Child

Goal: To raise public awareness of the phenomenon of child abuse and neglect, and means of prevention, and turn this issue into top public priority as the major topic under discussion and public opinion in Israel. Target Population: The general Israeli public, with a focus on parents, professionals and policy-makers. Number of Sessions: For an entire year, two waves of a sponsored promotional campaign for the general public and one wave of a campaign targeted at the Arab sector.

Participants: The general Israeli public

Location: The social media networks

Budget: NIS 400,000

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