Haruv annual report 2021

DISSEMINATION, BRANDING AND MARKETING

ADVERTISING, BRANDING AND MARKETING HARUV INSTITUTE ACTIVITIES

As part of making accessible the vital information provided in Institute trainings, special attention is given to advertising and marketing professional theory and experience accumulated, via various methods that have expanded over the years. Branding and positioning Institute activities have led to Institute materials’ unique design gaining prominence and popularity. This design makes Haruv content easily recognizable and draws attention within the many publications in the field. Branding is evident in improvements to the visibility of invitations to conferences, seminars, trainings and learning programs as well as booklets, brochures and advertising materials distributed at Institute activities. The Institute branding and marketing are reflected in every area of operation. INSTITUTE WEBSITES AND DIRECT MAILING Institute websites act as a source of information and as a method of registration to the various activities. Israel website: in 2021 the website continued to be a significant aid to Institute activities, particularly those held online. Mailings and registration to the various lectures and courses were done primarily on the site. Haruv-USA Website: underwent a significant change and now allows registration to programs, recorded lectures and presentations. Mailings in Israel and the USA: distribution to mailing lists enables Haruv Institute to disseminate information to professionals, and registration to activities open to the public. In 2021 the growth trend in mailing lists continued in both Israel and the USA: in Israel 1,000 professionals were added to the Institute mailing list, which has now reached about 16,000. Haruv-USA distribution grew by 600 people. In the USA distribution is also maintained on the University of Oklahoma platforms, which reaches about 9,000 professional sand academics.

ANNUAL REPORT 2021 |

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