Haruv annual report 2021

DISSEMINATION, BRANDING AND MARKETING

SOCIAL MEDIA

YouTube Channel Trending transition to digital platforms continued in 2021. During the year, memberships and viewings doubled. The Institute YouTube channel, having become an essential tool in dissemination and learning in 2020, continued to provide hundreds of complimentary lectures delivered by leading experts on a wide range of topics. It has also become means of showing films during Institute activities. In the years 2020-2021 the number of YouTube viewings was doubled, from 68,000 to 114,000 viewings in Israel and worldwide.

Facebook Page The Haruv Institute Facebook page has become a source of important and germane information to many professionals of varied professions. This year, the circle of professionals on the Institute page continued to grow, and followers are on a constant growth trend; in 2021 about 1,000 new followers joined and at the end of the year amounted to 3,187 followers. The Facebook page affords broad exposure to the Institute’s diverse work, and is utilized to disseminate content and activities, and to gain better acquaintance with Institute staff and collaborations, special visits to the Institute, and Institute staff visits at various therapeutic institutions. As we increased our use of Facebook, public response increased as well, and led to a rise in program registration and inquiries.

Haruv Institute Facebook page: haruvinstitute

ANNUAL REPORT 2021 |

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