70 YEARS OF ACTIVITY For Cancer Patients

Israel Cancer Association // Annual Report 2022

the campaign, Estee Lauder Israel launched a limited edition of iconic beauty products, with 30% of the total collected funds donated to the ICA. According to ICA Director General Moshe Bar Haim , “the ICA continues to lead the fight against cancer on all fronts, from research, prevention and early detection promotion, to improving patient and survivors’ treatment rehabilitation modalities. Estee Lauder’s willingness to enlist and help the ICA in fighting breast cancer is commendable, and reinforces our activity on a national and international level. Thank you to Tel Aviv Museum for granting ICA approval to illuminate the museum building.” ‘My Sister in Pink’ In November 2022, a breast cancer awareness event was held at the ZOA House in Tel Aviv, with about 400 participants. Each participant received a complimentary beauty gift.

Photos: Dean Aharoni Roland

Pink Ribbons Early detection was found to be the most effective means of fighting cancer. This year, the ICA offered pink ribbons for companies and organizations wishing to raise awareness to the importance of early detection. All proceeds were a donation to the ICA.

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