ECOMOTION BOOKLET 2022

Ford Motor Company was founded 118 years ago and has since been a global leader in the automotive industry. We believe in the power of creating aworldwith fewer obstacles and limits, wherepeoplehave the freedom to build a better life and pursue their dreams. To shorten the distance betweenwhere you are andwhere youwant to go. To connect people down the road and over the horizon—to discover possibilities, and enjoy the thrill, adventure and pride of moving freely. Fromdayone,weprovidedpeoplewith tools tohelp themmove forward and upward. We worked, and are working, to earn their trust, every single day. We honor our legacy as we build the future by focusing on a better world for generations to come. Because when everyone is free to move, and free to dream, we do what we do best: we change the world. This is why in 2022 we are focusing on the intersections of services, experiences, software, and vehicles. To scale EV, Ford forms FordBlue and FordModel-e - twodistinct autounits for electric vehicles and internal combustion vehicles. Driving Ford to deliver for customers with the focus and speed of a startup, supported by deep expertise in engineering and high-volume production. Ford research center Israel (FRCI)was established in2019 in thepresence of Bill Ford. Our goal is tobridge the gapbetween FordMotor Company and the thriving Israeli startupecosystemtoFord’s products and services path. With a state-of-the-art lab in the heart of Tel Aviv, Ford Research Center offers startups theopportunity todevelop, test, andexperiment innovation using Ford testing vehicles. Our team consists of experienced engineers involved in cutting-edge technologies in all automotive fields, including *Cybersecurity * Data & Analytics *Connectivity * Sensing * I.40 * Robotics * Smart Cities *AV& ADAS, etc.Our team’s expertise is inproviding startupswith full support as theywork to introduce Israeli technologies, talent, andbusinessmodels to Ford’s product lines and services in the US and around the globe. Our commitment to social impact is best showcased through our work with several FIRST Robotics groups, support of 8200’s Social Impact Accelerator, collaboration with groups engaged in smart cities in Tel Aviv, and support in academies and advance researchwith the Technion and Tel Aviv University. Ford Research Center Israel (FRCI), is the bridge between the Israeli ecosystem and FordMotor Company. Join us to win the future!

91 Gold Partners EcoMotion Booklet 2022