Israel Cancer Association - Annual Report 2024

ICA Facebook Page in Arabic: The Facebook page features ICA content in Arabic and has over 11,000 followers. ICA YouTube channel: This year, new videos were added to the channel, garnering a total of approx. 800,000 views. ICA Tik-Tok page: The ICA continued its activity on Tik-Tok to convey messages to youth and the public. Our videos focused on promoting a healthy lifestyle, 'Sunsmart'® behavior and anti-smoking messages and garnered over 14 million views this year. The videos uploaded by the ICA and by Tik Tok users reached about 60 million views. ICA Instagram page: Israel_Cancer_Association The ICA runs an active Instagram page which incorporates videos and photos aimed at exposing young Instagram users to ICA’s extensive activity and its messages, focusing on healthy lifestyle, Sunsmart® behavior, smoking prevention and more.

ICA X page (formerly Twitter): @cancer_org_il

The ICA runs an x.com account (formerly Twitter) to convey and share ICA's messages to the public. Fundraising The ICA is engaged in fundraising on a regular basis as part of an annual plan that includes targeted newsletters, data analysis, upgrades of donation pages, mapping and recruiting audiences and more. Services to the various ICA departments: The digital department helps publish organic and paid campaigns on social media based on the needs of the various departments, sending targeted newsletters to various audiences, helping conduct online seminar days, recruit employees and volunteers, building designated payment pages for the 'Door Knock®' fundraising campaign, publish activities at ICA branches, and more.

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